General Manager China, dBOD

Lu Chen

Lu Chen is the General Manager of dBOD in China. dBOD is an award-winning design agency specializing in branding, and packaging.

Lu was born and raised in Shanghai. In 1995, she moved to The Netherlands. She earned a Master degree in Economics and Marketing from The University of Amsterdam.

The Sino-Dutch way of thinking helps Lu to build a design bridge between the Western and Chinese way of thinking.